For this week’s special issue of Retail Newsagent, we look at the different kinds of customers in your store, how you can serve them effectively and keep them coming back.

Much like your business, I also have an extremely diverse customer base. Every store is different and no two retailers want the same thing from the magazine. Each week, I aim to ensure we deliver a package of information that appeals to a specialist newsagent, a 5,000sq ft supermarket owner and everyone inbetween.

A look at this week’s bumper letters spread shows how important newspapers and magazines are to many RN readers. It is why our newstrade correspondent Nicola Stewart (pictured above with expert newstrade retailer Mark Dudden) delivers at least six pages of news, views and data every week that you can’t get anywhere else.

SteveSimilarly, our symbol expert Steven Lambert ( pictured left with retailer Sharan Bhdaal) speaks to hundreds of retailers and industry leaders each year to learn about the market and tell you something new every week.

This expertise makes the team well placed to help retailers in many different situations. For example, we are turning our 6 March issue into a ‘one month to go’ tobacco special, so whatever your store type or display ban preparations, it will be an indispensible resource for the rest of the year.

All you need to do is to use one idea from this week’s issue and you could potentially get a significant return

What links every reader, however, is attitude and the will to improve. Our columnist John Eastwood’s analysis of the growth in higher value scratchcards in this issue will appeal to many of you because it identifies an opportunity.

All you need to do is to use one idea from this week’s issue and you could potentially get a significant return on the time and money you have invested in reading it.

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