Camelot has returned to growth after annual National Lottery ticket sales grew by £26.4m to £6.9bn, a trend reflected by some retailers reporting over 10% yearly sales uplift.
The company’s financials for the year ending 31 March stated it had generated £5.3bn in retail sales over the period, with 75% of total sales coming from in-store terminals.
Camelot is also currently investing £20m in improving merchandising and support for its 45,000 retailers.
However, the figures also show retail sales were down £100m year on year from £5.4bn. This year’s overall sales were also flat compared to the previous year, boosted by an annual increase in online sales from £1.5bn to £1.6bn.
Samantha Coldbeck, of Wharfedale Premier in Hull, told RN her National Lottery sales in May alone had increased year-on-year by £1,500.
She said: “The investment Camelot has made in its field team and store standards programme has benefitted our sales. Of the £1,500 increase, £1,200 came from scratchcards.”
Aman Uppal, of One Stop Mount Nod in Coventry, reported his sales had increased by 10% year on year. “The focus on store standards has helped. The field team has been more proactive,” he said.
Meanwhile, Vince Malone, of Premier Tenby Stores in Pembrokeshire, said improvements could still be made. “My annual sales increased 30%, but this was because my staff were promoting the products themselves. I’ve seen only one Camelot rep once in the past year.”
Mr Uppal added: “The mobile apps have drawn customers away and I’d like more advertising encouraging in-store purchases.”
Camelot national sales manager Greg Deacon told the NFRN conference in Torquay: “We’ve seen record digital sales and a high number of Rollover sales. We are doing more to promote these at retail.”
In the nine months since the launch of the company’s Stock, Site, Sell initiative, 40,000 retailer visits have taken place, 11,744 retailers have joined the scheme and retailers have scored an average 6.9 out of 10 for their store standards, with 40.5% scoring eight, nine or 10, Mr Deacon reported.