The Sun newspaper is expecting to see almost one million extra copies sold over the next fortnight as it launches its ‘Summer Holidays from £15’ promotion.

It is a staple in The Sun’s promotional calendar, offering bargain breaks that give readers three- or four-night breaks with family and friends in the UK and Europe from just £15.

News UK field partner manager Tony Parker told Retail Express: “Last year’s promotion brought an uplift of more than 800,000 copies so make sure you promote this great offer and boost your sales.

“At a time when money is tight for all, holidays home or abroad are an extravagance and many of our readers – both regular and infrequent – rely on The Sun to bring them the chance to escape on a guilt-free getaway.”

The Sun’s £15 Holidays promotion is running from now until May 9.