Hundreds of independents are being targeted with advice and materials to help them grow sales in the children’s magazines category.

Egmont Publishing and Seymour Distribution are producing category advice leaflets and window display posters focusing on growing the children’s magazine category. They will be distributed to the top-selling 500 independent stores for children’s magazines in the UK and Ireland at the end of June.

The category advice in the leaflets includes highlighting the value of the category within the overall magazine market, a breakdown of the sub-sectors within the children’s market, and a ‘Top 10 titles’ chart for each of the four sub-sectors. Practical advice is also being provided on how to capitalise on sales during the summer period and offers a suggested retail planogram for the sector.

Helen Stables, marketing director at Egmont, said: “Egmont and Seymour have worked together to create an extremely useful category guide which will help independent retailers make the most of sales from the lively and crowded children’s sector.

“At Egmont we specialise in publishing for children and are passionate about helping retailers capitalise on this buoyant part of the market.  We hope that all the retailers who receive this leaflet use the information and guidance to make 2016 their best-ever year selling children’s magazines.”

To encourage retailers to review how they organise the children’s magazines in their shop, there’s also an opportunity for the retailer with the best children’s magazine display to win a £250 retail voucher.