Launch of the week

As the festive season approaches, Immediate Media has launched an annual guide geared towards helping people cope with and ultimately enjoy what can be a fraught time of year

Mindful Christmas

On sale out now

Frequency annual

Price £7.99

Distributor Frontline

Display with Simply Christmas, Good Homes Christmas


As many families start to make Christmas plans and travel arrangements, Immediate Media has produced Mindful Christmas – a title set to provide a bit of peace during the end-of-year planning.

Speaking to RN, editor-in-chief Jules Taylor said: “Mindful Christmas combines the mindfulness and wellbeing magazine category – which showed a 21% year-on-year RSV growth – and the Christmas market. It should be displayed front-of-fixture in the women’s interest and Christmas categories.”

The magazine isn’t encased in plastic and includes gift tags and greeting cards.

Performance Min

On sale out now

Frequency monthly

Price £5.99

Distributor Seymour

Display with Fast Car, Fast Ford, Performance VW

  • Formerly known as Modern Mini, this car magazine now concentrates on the sport versions of the new Mini.
  • October’s edition comes with a pocket Tuning Essentials guide and a free copy of Stuff magazine.

Practical Photography

On sale out now

Frequency monthly

Price £5.49

Distributor Frontline

Display with Amateur Photographer, Digital Camera Magazine 

  • This is aimed at all abilities and includes articles, gear reviews and shooting guides.
  • November’s issue is a special black-and-white edition celebrating the moody monochrome style, and comes with a free green memory card case.

Performance VW

On sale out now

Frequency monthly

Price £5.99

Distributor Seymour

Display with Fast Car, Fast Ford, Performance Mini

  • A motoring magazine aimed at enthusiasts, Performance VW includes reviews of the best aftermarket parts and guides about how to upgrade your Volkswagen.
  • October’s edition comes with a pocket Tuning Essentials guide and a free copy of Stuff magazine.

Bird Watching

On sale out now

Frequency monthly

Price £5.49

Distributor Frontline

Display with Cage & Aviary Birds, Birdwatch

  • This hobbyist magazine has features, articles and news about birdwatching, from bird ID guides to the best UK observation spots.
  • November’s issue comes with a 24-page guide to taking care of garden birds in winter.

LandScape

On sale out now

Frequency monthly

Price £5.49

Distributor Frontline

Display with Country Living, Country Homes & Interiors

  • This home interest magazine is focused on gardening and lifestyle, informing readers on everything from garden keeping and birdwatching to cooking and decoration.
  • The November issue includes a Christmas feature with suggestions for festive cakes and a look at Kent’s oyster season.

Volksworld

On sale out now

Frequency monthly

Price £6.99

Distributor Seymour

Display with Fast Car, Fast Ford, Performance VW

  • A motoring magazine about all things Volkswagen, Volksworld features news, articles and test-drives of cars from the German manufacturer.
  • November’s issue comes with a 32-page restoration guide and a special supplement celebrating 80 years of the VW Beetle.

Cycling Weekly

On sale out now 

Frequency weekly 

Price £3.25

Distributor Marketforce


Specialist choice

Meryl Williams
Pike’s Newsagents, Porthmadog

Who buys it?

It is bought usually by men of all ages who cycle or like reading about cycling. It is also popular with local people and with tourists visiting our area.

How do you display it?

We put it on the shelves next to the other magazines about cycling and mountain biking.

Marcello.png
Marcello Perricone, magazines reporter

 

My week in magazines

Crossover sales create positive correlations

Shortly after Kelsey Media bought Stuff magazine from Haymarket last June, I had a chat with chief executive officer Steve Wright about the expected performance of the gadget mag.

He told me the company was looking forward to introducing its compact edition to independents to complement the small version of Men’s Health, having detected a readership crossover.

While that hasn’t come to pass, Kelsey is clearly going ahead with the concept of correlating sales: the idea that fans of one genre might buy magazines of another segment in one go.

With Performance Mini and Performance VW, Kelsey is bundling up free copies of Stuff, hoping to convert some of the mostly-male readers of car magazines into readers of the also mostly-male technology publication.

While that is far from a novel perspective, it is one surprisingly overlooked in the industry – the common practice has long been to group magazines of the same segment together, giving the reader multiple options of one theme but rarely offering alternatives. 

Correlating sales enables retailers and publishers to sell extra copies of magazines to relevant readers without cannibalising sales from other titles, and can be a profitable strategy, if properly applied.