Launch of the week

With puzzle magazines generating £44m in sales last year, Bauer’s new title – which brings together classic Take a Break brain teasers – could be the solution your fixture needs

Take a Break: My Favourite Puzzles

On sale out now

Frequency monthly

Price £2.50

Distributor Frontline

Display with Take a Break, Take a Puzzle, Take a Crossword


Featuring the most popular puzzles from the Take a Break weekly, Take a Break: My Favourite Puzzles offers a mixed variety of activities intended to entertain rather than to challenge. 

Publisher Bauer is confident that this new puzzle collection will be the most successful launch in the category of the past two years, and it is promoting the first issue in sister magazine Take a Break and the Daily Mirror. With above-the-line ad support this month, retailers should make use of this initial push to get as many copies off the shelves as possible.

Doctor Who Adventures Special

On sale out now

Frequency one shot

Price £3.99

Distributor Marketforce

Display with Doctor Who Magazine, Star Wars Insider

  • This special collectable magazine celebrates the end of the latest series of the sci-fi classic that features the first female Doctor Who.
  • It comes with more than 100 stickers and four limited-edition postcards, alongside trivia, puzzles and a galactic pull-out calendar wall-chart.

Practical Photography

On sale 17 January

Frequency monthly

Price £5.49

Distributor Frontline

Display with Amateur Photographer, Digital Camera 

  • This magazine is aimed at photography enthusiasts of all kinds, from amateur hobbyists to professionals.
  • The first edition of the year includes tips on how to shoot better images, a guide about image stabilisation and a review of the best drones on the market.

Little White Lies

On sale out now

Frequency bimonthly

Price £6

Distributor Intermedia

Display with Empire, Total Film, Sight & Sound

  • This independent publication features articles, illustrations and photography for film enthusiasts of all genres.
  • The January-February issue features an in-depth look at Roma, a drama by Netflix that is pushing for an Oscar.

Bead & Jewellery

On sale 17 January

Frequency bimonthly

Price £5.99

Distributor Intermedia

Display with Making Jewellery, Bead & Button, Beadwork

  • The first UK beading magazine, Bead & Jewellery is full of project ideas and features, teaching users how to make their own art.
  • The first issue of 2019 is dedicated to vintage jewellery, from necklaces and bracelets to rings and earrings.

ComicScene UK

On sale out now

Frequency monthly

Price £5.99

Distributor Intermedia

Display with Doctor Who Magazine, Star Wars Insider

  • A magazine dedicated to comics, superheroes and pop culture, ComicScene UK includes features, analysis and summaries of some of the biggest icons in geek culture.
  • The first issue of the year celebrates Superman’s 80th anniversary, alongside other long-lived comic characters.

Stamp Collector 

On sale out now

Frequency monthly

Price £4.99

Distributor Warners

Display with Stamp Magazine

  • This new hobbyist magazine includes photographs, features and buying guides on stamps and collections from all over the world.
  • February’s issue includes two mags for the price of one, and features an article on the Stockholmia exhibition and a guide to collecting thematic stamps.

Grassmen

On sale out now 

Frequency quarterly 

Price £4.95

Distributor Seymour

Specialist choice

Eugene Diamond,
Diamond Newsagents,
Ballymena, Northern Ireland  

Who buys it?

It’s a farmer family magazine, so both young and middle-aged people seem to enjoy it.

How do you display it?

When we started stocking it, I put it front of display to draw attention. Now I display it on the shelves normally, since people know where it is.

Marcello.png
Marcello Perricone, magazines reporter

My week in magazines

Launches this year will help profits

The year has barely started, and things are already looking positive for newsagents. TV and puzzles – two of the most profitable categories in magazines – are benefitting from launches this week, kicking off the new year with some relaxed mixed puzzles and a TARDIS-shaped bang.

TV-related titles, from listings to entertainment magazines, are responsible for £153m in yearly revenue, while puzzles single-handedly generate £44m in retail – and both categories are wholeheartedly committed to print and its audience. 

“Independents have always been a really important channel for us and, as such, we are putting a large proportion of copies through them,” says Melanie Hyde, newstrade marketing manager for Bauer. 

“The summer and Christmas specials sold over 5,000 copies through newsagents alone
– around 25% of the total sale – and our research says 97% of customers would buy the products again.”

A new year brings new opportunities, and the stream of launches planned for this year should help retailers make a profit in 2019.