Launch of the week

Make the most of the recent explosion of interest in American football on this side of the Atlantic with this bookazine aimed squarely at the UK’s growing army of NFL enthusiasts. 


GRIDIRON ANNUAL BOOKAZINE

Gridiron Annual Bookazine

On sale out now

Frequency one shot 

Price £5.99

Distributor Intermedia

Display with Gridiron Monthly, Sports Illustrated


In a week dominated by American football titles, the publication formerly known as Touchdown stands head and shoulders above the crowd, thanks to its homegrown status. Gridiron Annual Bookazine is the only glossy newsstand title covering the NFL that is written with UK fans in mind. 

Brought out with the help of the de facto face of the NFL in the UK, Neil Reynolds, it looks back at last season and previews the gridiron hostilities in the US.

The sport is still growing in the UK, and the NFL’s decision to host games here is now paying dividends, as is the support on terrestrial TV from the BBC. 


STRIKE-IT

Strike-It

On sale out now

Frequency monthly

Price £4.99

Distributor Marketforce

Display with Kick, Match of the Day

With sticker albums and loads more to come, Panini kicks off the 2019-20 UK football season in style with a relaunched and redesigned Strike-It magazine.  

The title comes with a range of free gifts and posters, as well as a look at the upcoming season’s finest kits.

Good Homes

On sale out now

Frequency monthly

Price £4.10

Distributor Marketforce

Display with Real Homes, Ideal Home, House Beautiful

With home-owners choosing to renovate rather than buy new houses, Good Homes is following this national trend by introducing a new section, ‘Don’t Move, Improve!’.
It includes ideas for sprucing up, changing, extending or uprating your home or garden.

Tractor & Machinery

On sale out now

Frequency monthly

Price £4.99

Distributor Seymour

Display with Classic Tractor, Tractor & Farm Heritage

Ongoing promotional activity from Kelsey sees a set of four coasters being given away free with the magazine. 
Distributor Seymour notes that independent retailers account for more than a third of sales, making it by far the largest group.

National Geographic

On sale out now

Frequency monthly

Price £6.99

Distributor Seymour

Display with New Scientist, Nat Geo Family

It’s the 50th anniversary of the moon landings and National Geographic is marking the occasion with a special supplement for newsstand issues.  

The 64-page supplement features the original moon-landing coverage from December 1969. 

Street & Smith’s Football

On sale out now

Frequency one shot

Price £7.99

Distributor Seymour

Display with Gridiron Monthly, Sports Illustrated

This US publication claims to be the leading authority on American football.  

This one shot previews the upcoming season, and is backed by scores of stats and reports. 

Lindy’s Pro Football

On sale out now 

Frequency one shot  

Price £7.95

Distributor Seymour

Display with Gridiron Monthly, Sports Illustrated

In a football-heavy week coinciding with the start of the American football season, another prestigious US-based publication lands in the UK.

This one shot looks at the New England Patriots (“the team fans love to hate”) and the NFL teams’ rosters, featuring expert comment.

Porter

On sale out now

Frequency quarterly 

Price £6

Distributor Marketforce


Specialist choice

Nainesh Sha,

Mayhew News, Belgravia, London

Who buys it?

It’s for fashion-conscious people – the kind who buy Vogue. They’ve turned more to this recently.   

How do you display it?

We’ve been giving it a full-facing display, but we’re getting a digital screen soon and this is the kind of title we’d put in it. 


My week in magazines

Enthusiasm for print will help mags prosper

t’s going to be my last column here, with a new full-time news and magazine reporter, Will Dodds, taking over the reins. I’ll still be buying plenty of magazines and visiting some of my favourite West End and east London outlets (hello to the likes of Charlotte Street News, Good News in Berwick Street and MagCulture) and locals up in north London (Smokers Paradise and Southgate News, among others). 

At the halfway point in the year, it makes sense, given that, to take stock of 2019 thus far, and how I view the magazine world, having covered it on and off for much of this decade. 

It’s changing, and, given the way other entertainment and media propositions are developing, that pace of change is only going to accelerate. 

Despite the doom and gloom, the naysayers, the ‘magazines and/or print are dead’ crowd, there is cause for optimism. 

I spoke to Private Eye last week about the magazine, its anniversary year and, at one end of the spectrum, it shows how strong print is. There is no online substitute, it’s the magazine or nothing else. In the current highly politicised and volatile Britain – and beyond – it is working. 

At the other end of scale, boutique magazines are both flourishing and thriving. It’s been as exciting writing about them as it hopefully is for some of the sharper retailers to seek them out. 

Chatting with a retailer the other week, it felt like swapping tips and passing on secret information – he thanked me for a title I’d recommended to him through these pages and tipped me off about another. It’s that sort of enthusiasm that will help see the market through this period of flux. 

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