Launch of the week

Anthem Publishing looks to cash in on the endless appetite for all things Beatles with this four-part series covering the career of one of the most important bands in pop history


The-Beatles-Years

The Beatles Years

On sale out now

Frequency quarterly 

Price £9.99

Distributor Marketforce

Display with Mojo, Record Collector


Following the huge success of its linked series of David Bowie titles, the similarly titled Bowie Years, Anthem Publishing is returning to the format and idea with its series on the Fab Four and their lives and times. 

The Liverpudlian band and their enduring legacy need little introduction, and, all these years after the launch of the Beatles’ own pocket-sized magazine during the band’s heyday, their name can still shift magazines aplenty. 

Broken down into four parts, the first issue of The Beatles Years covers the early years, from the pre-band days through to Beatlemania in late 1963.


2000AD Sci-fi Special: Carlos Ezquerra

On sale out now

Frequency one shot

Price £4.99

Distributor Seymour

Display with 2000AD Weekly, Judge Dredd Magazine

Carlos Ezquerra, who was one of 2000AD’s leading lights, died recently. This special marks his legacy and contribution to the magazine. 

This edition includes stories and images created by the great man.

Uncut Ultimate Music Guide: Oasis

On sale out now

Frequency one shot

Price £10.99

Distributor Frontline

Display with Uncut, Mojo, Q

The latest in the series of Uncut-branded titles is devoted to Oasis and the Gallagher brothers.

Marking 25 years since Oasis’s debut album, it contains classic interviews, pictures and the complete story, including what happened after the band split.

Sports Illustrated Swimsuit Issue 2019

Sports Illustrated Swimsuit Issue 2019 

On sale out now

Frequency one shot

Price £7.99

Distributor Marketforce

Display with Sports Illustrated

The Swimsuit issue of Sports Illustrated is one of the most famous publications in the world, and its appeal reaches beyond just those choosing summer beachwear. 

– TV presenter and supermodel Tyra Banks is one of three featured cover stars. 

LEGO-BATMAN-DC-HEROES-TRADING-CARD-COLLECTION

LEGO Batman DC Heroes Trading Card Collection

On sale out now

Frequency collectable

Price £4.99 starter pack, £1 pack

Distributor Marketforce

Display with Lego Specials, Lego Star Wars

– Immediate’s new series stretches further into the world of collectables.  

– This set features trading cards to collect and play with, including the Dark Knight and his brick-based superhero chums and villainous foes.  

Electronic Sound 

On sale out now

Frequency monthly

Price £6.99

Distributor Warners

Display with Mixmag, The Wire

The now-well-established electronic music magazine has passed its 50th issue and continues to go from strength to strength.   

The latest issue looks at the legendary Factory Records label, and includes an archive interview with founder Tony Wilson.  

Classic & Vintage Commercials

On sale out now

Frequency monthly 

Price £5.60

Distributor Seymour

Display with Old Glory, Vintage Roadscene

One of a quartet of titles from Kelsey Media, this truck magazine has a gift on the cover.

Each title in the series has a set of coasters – they include Old Glory, Vintage Roadscene and Classic Massey Ferguson. 

Sew

On sale 27 June

Frequency monthly 

Price £9.99

Distributor Marketforce


Specialist choice

Adrian Rodda,

AR News, Harrogate

Who buys it?

Mostly older women, but it’s an ageing population as people are living longer, so the market is growing.   

How do you display it?

Sometimes we put the magazines in the window as part of a display, which helps, especially when they’re giving away freebies.


My week in magazines

Cut frequency, but don’t skimp on quality

Entertainment Weekly (EW) is going monthly. But it will still be weekly, as the title will be maintained as the magazine shifts its strategy to a monthly print publication along with supporting digital ephemera.

The magazine had started looking increasingly flimsy in recent years as first Time Inc and then Meredith sought to cut costs and corners. A monthly proposition will at least keep magazines on the shelf and, hopefully, ensure a longer life for the publication. 

It’s an increasing trend. Porter magazine has announced similar plans – it is to go down to quarterly from monthly. Again, it’s not ideal, but a frequency cut is better than than stopping the presses altogether. 

If the trickle of magazines becoming less regular increases, there are further considerations. This is something retailers as well as publishers need to think about. Robustness is key – the lightweight paper currently used by EW will not last a month on the shelves; the paper quality of some monthly covers will not have a shelf life three times that amount if a magazine goes quarterly. Publishers must plan these things into frequency changes. 

And how do you display these less frequent, weightier magazines? The pile-’em-high approach used by women’s weeklies and TV publications can’t be mirrored by monthlies. Readers will be more discerning – print and paper quality will become even more important. 

It’s also interesting to note that it’s the reverse of the current newspaper strategy to save print. One is slashing costs and reducing staff, the other is promising better journalism and better quality. Publications pledging the latter must come good on it – you can’t go less frequent and skimp on quality.