Launch of the week

Build on the hype generated around UglyDolls by celebrating imperfections with We Love’s one shot magazine, which is dedicated to the A-list-studded musical cartoon.


We Love UglyDolls 

On sale out now

Frequency one shot 

Price £4.99

Distributor Seymour

Display with This is, Showcase


This special issue of We Love is dedicated to UglyDolls, the new animated musical adventure of the year from STXfilms that will be released in cinemas across the UK and Ireland this week. 

UglyDolls is set in Uglyville, where differences and imperfection are celebrated, and this one-off official movie magazine celebrates being unique and true to yourself. 

We Love UglyDolls is now available to buy nationwide and comes with a wacky nail set, UglyDolls tattoos and sparkly stickers. 

The issue is also packed with puzzles, colouring, and arts and crafts.


Rugby World

On sale 20 August

Frequency monthly

Price £5.99

Distributor Marketforce

Display with World Soccer, The Rugby Paper

– The October edition of the world’s biggest-selling rugby magazine, Rugby World, is a complete guide to the 2019 Rugby World Cup in Japan.

– Priced at £5.99, the bumper 148-page souvenir edition features exclusive interviews with players, analysis of all 20 teams competing and a wallchart.

tes

On sale out now

Frequency weekly

Price £3.50

Distributor Seymour

Display with First News, New Scientist

– TES is dedicated to supporting teachers, and with back to school around the corner, it is a key time for the teaching community to prepare themselves for the new school year.
– This title looks to enable great teaching by helping educators find the tools and technology they need, and by supporting them throughout their career.

Mercedes-Benz Classic

On sale out now

Frequency three a year

Price £6.99

Distributor Seymour

Display with Classic Sportscars, Classic Bike

– The latest edition of the infrequent Mercedes-Benz Classic is stylishly designed and an ideal premium title for lovers of classic cars.
– The mag links antique and classic cars with a modern, bold layout and a dynamic editing style. It includes previously unreleased photographs and puts the brand’s traditions and history in the spotlight.

Anorak

On sale out now

Frequency quarterly

Price £6.50

Distributor Central Books

Display with Crazy For, Dot

– The new edition of Anorak is dedicated to peacocks on what marks its 50th issue. To mark this milestone, it comes with a free activity book, Imagine That, commissioned and sponsored by Tu clothing.

– The activity book comes with tips on what to do on a rainy day, a guide on how to become a racing car champion and games to fill the summer.

Liverpool: Champions of Europe   

On sale out now

Frequency one shot

Price £12.99

Distributor Seymour

Display with Match of the Day, Match, FourFourTwo

– Liverpool: Champions of Europe is a 96-page hardback annual-type publication and the perfect piece of memorabilia for supporters, with in-depth analysis of their 2018-19 Champions League victory.

– At £12.99 it’s a premium choice, but will offer a retailer margin of nearly £4.

Crazy For

On sale out now

Frequency six-weekly

Price £5.99

Distributor Seymour

Display with Cuddles, Animals and You

– This new release focuses each issue on a different trending animal including favourites such as kittens, puppies and guinea pigs.

– The launch issue is Crazy for Llamas and Alpacas, and comes with two llama erasers, a pompom llama pencil, sticker box and slime.

Yours

On sale out now

Frequency fortnightly

Price £1.62

Distributor Frontline


Specialist choice

Kate Clark,
Sean’s News, Worcester

Who buys it?

It is a really strong seller among middle-aged and older women, and it has sparked conversation in store on a number of occasions.   

How do you display it?

With the rise in sales, I have made a special display to boost visibility.


My week in magazines

Take risks and support your community

While much is made of how younger generations favour digital news over print, it is sometimes worth thinking about the significant demographics for which print is their preferred medium. Speaking with retailers this week, I was continually told that titles targeted at customers in their 50s, 60s and above continue to sell well. This is backed up by statistics, with the most recent magazine ABCs in February showing that women’s weeklies and TV listings, both of which are targeted at slightly older generations, remain the most popular. While some have fallen in circulation by as much as 50%, others have seen significant increases.

For any genre in the magazine trade, shelf space is competitive and titles are facing pressure, but there are clear opportunities for titles that get it right. Retailer Pritesh Patel told RN that retailers need to be prepared to take risks and capitalise on profitable markets such as over-50s. He said: “Much of it is trial and error, but we are happy to try different titles in the short term. For us, women’s titles are the most popular and we are always open to introducing them to the store. Magazines are sale or return, so we are happy to take risks.”

Beyond a sales point of view, newsagents can also play an essential role in supporting the elderly, especially in the fight against loneliness. Vince Malone, of Tenby Post Office, told RN that newspaper deliveries are a good way of staying in contact with older people in the community.

“All our employees have done Alzheimer’s workshops and we deliver newspapers to about a dozen local people to ensure they are managing okay on their own,” he said.

“We are seen as a community hub and take time out because our older customers trust us. We do more than a usual convenience store.”

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