Launch of the week

Make Time for Yourself

On sale 18 June

Frequency every five weeks 

Price £6.99

Distributor Seymour

Display with Zen Colouring


Make Time For Yourself is the latest addition to the expanding GMC portfolio of titles. The independent publisher is at the forefront of this burgeoning category, using its knowledge of this area as well as a keen instinct for new titles and ideas. 

This knack for finding the right product, and its ability to innovate, stands it in good stead when it comes to new launches, which gives Make Time For Yourself something of a head start. 

It builds on the mindfulness market, with each title focusing on a different theme or craft aimed at calming the mind and boosting mental well-being. The first is devoted to fantasy colouring.


TV Years

On sale out now

Frequency bimonthly 

Price £4.50

Distributor Frontline

Display with TV Choice, Radio Times

– This nostalgic publication heavily branded from the makers of TV Choice is now up to its fourth issue. 

This issue looks at Classic Children’s Television from the ’60s and ’70s onwards, giving it guaranteed appeal to a wide audience. 


The Amazing Spider-Man: The Menace Of Mysterio

On sale out now

Frequency one shot

Price £9.99

Distributor Frontline

Display with Spider-Man magazine, Astonishing Spider-Man

With the mighty Marvel machine still rolling on post-Avengers: Endgame, Spider-Man is the next to return to the big screen.
This bookazine features three adventures where he takes on the film’s baddie, Mysterio.

Liverpool FC: Let’s Talk About Six, Baby

On sale out now

Frequency one shot

Price £5.99

Distributor Marketforce

Display with FourFourTwo, Match

– This is an officially sanctioned Liverpool FC publication looking back over the club’s historic Champions League victory.
– It includes key writers and photographers, coverage of the final itself and every game leading up to it. 


Eclipse Tear ’N’ Share Kids’ Activity Pad

On sale out now

Frequency one shot

Price £2.95

Distributor Frontline

Display with Puzzler

Two earlier issues of this puzzles-and-more pad for children have delivered an extra £38,000 in revenue to stores. 

A further two, including this one, and another out on 25 July, will add a further £50,000 in revenue throughout the summer holidays


Gibson Les Paul Handbook 

On sale out now

Frequency one shot

Price £9.99

Distributor Marketforce

Display with Guitarist

This bookazine is devoted entirely to one of the world’s most famous guitars, with a look at its history and key figures who’ve played it.   

It also offers a look at how to maintain the axe and more. 

Empire

On sale out now

Frequency monthly 

Price £5.99

Distributor Frontline

Display with Total Film, Little White Lies

With his next film due to land shortly, movie mag Empire features Quentin Tarantino’s Once Upon A Time In Hollywood on its front cover.

As well as an interview with Tarantino, this edition comes with a free issue of Empire’s TV-focused spin-off, Pilot TV. 


Suitcase

On sale out now

Frequency quarterly 

Price £9

Distributor Seymour

Who buys it?

It’s a culture and travel magazine for customers who want to sit in coffee shops flicking through something that looks good. 

How do you display it?

You’ve got to make sure people can see it, can pick it up and see what’s in it.

Specialist choice

Mark Dudden,
Albany news, Plasnewydd, Cardiff

Who buys it?

It’s a culture and travel magazine for customers who want to sit in coffee shops flicking through something that looks good. 

How do you display it?

You’ve got to make sure people can see it, can pick it up and see what’s in it.



My week in magazines

Tatler’s shades shine light on power of gifts 

“Who,” someone asked me the other day, “is going to buy that Tatler with the free sunglasses?” They were commenting on the RN This Week in Magazines entry for the high-society publication, with its free shades offer in the current issue. 

While it may not appeal to Tatler’s traditional readership – many of whom will undoubtedly already own expensive summer eyewear – it’s still one of the magazine’s biggest issues of the year. 

Its purpose is to bring potential new readers to the publication, offering them a chance to sample the magazine while getting a bonus pair of sunnies. 

Ditto Condé Nast’s similar current price promotion on GQ – it’s good to see more of the magazine world’s more upmarket publishers going down a value-based route to try to woo new customers. 

The Tatler initiative has also highlighted the potential benefits of adding cover-mounted gifts to grown-up magazines, beyond the scores of free stuff with children’s publications. 

Since we covered it, I’ve seen Tatler displayed in retailers’ windows, at the forefront of stores, in displays and laid out in prominent positions. 

It’s been the same in airports – I’ve travelled abroad a couple of times over the past month – and the free-gift magazines really do stand out from their rivals. 

Offering sunglasses to an upmarket readership may seem counterintuitive, but it works in terms of sales and, crucially, profile for  magazines. From what I’ve seen, it adds to the whole category, too, adding a welcome dash of excitement to the racks.