Launch of the week

History buffs will love this one-shot magazine that explains the Crimean War and examines the defining role it played in the development of the modern British Army.

Redcoats

Redcoats

On sale out now

Frequency one shot 

Price £6.99

Distributor Seymour

Display with Britain at War, BBC History, History of War


Redcoats aims to build on the interest of the past generated by last year’s World War I centenary. 

This one-shot magazine offers an in-depth look at the Crimean War, a power struggle between the West and Russia that still has political resonance more than a century and a half later. 

On top of the analysis of the war, Redcoats tells the story of the Victorian infantrymen – the redcoats and their regiments – who experienced the triumphs and disasters of the conflict with the Russian Empire, and helps readers understand how the modern British Army came to be. 


Wonderland

Wonderland

On sale out now

Frequency quarterly

Price £9.95

Distributor Seymour

Display with Dazed & Confused, i-D

This quarter’s issue celebrates the return of boy band the Jonas Brothers, who have released a new album after a 10-year gap. 

Focused on fashion, film, music and art, Wonderland is aimed at a younger audience.

Sweet

Sweet

On sale out now

Frequency monthly

Price £4.99

Distributor Frontline

Display with Girl Talk, Go Girl, Top of the Pops

This summer magazine features Ariana Grande, Zendaya, Little Mix and Dove, with fun, fashion, quizzes and slime throughout.

Every issue comes with a free message box key ring, candyfloss unicorn perfume, a rainbow fluffy pencil and a Fortnite dance moves mini-mag.

animals-and-you

Animals and you 

On sale out now

Frequency monthly

Price £5.99

Distributor Frontline

Display with Pets 2 Collect, Go Girl, Sweet

This holiday special is packed with animal activities and facts, and includes summer stories, colouring, pet pictures, recipes and puzzles.

Young animal lovers can read about the charity campaign with Blue Cross, with tips on how to be a pet hero and what it’s like to be a vet.

Unicorn-Universe

Unicorn universe

On sale out now

Frequency one shot

Price £4.99

Distributor Frontline

Display with Girl Talk, Animals and You, Sweet

Perfect for kids at home or on a holiday adventure, this issue is packed with summer games, fun activities and a unicorn comic.  

This issue also comes with gifts including a fluffy keyring, shiny lipgloss, a squishy, stickers and a mystery collectable.

Match of the Day

Match of the Day Summer Boredom Buster

On sale out now

Frequency one shot

Price £4.99

Distributor Frontline

Display with Match, Match of the Day

A summer special of the weekly Match of the Day magazine, the Boredom Buster offers lots of added features for kids on their holidays.  

The edition has 52 pages of brain-teasers, puzzles and holiday challenges, plus nine gifts. 

Edinburgh-festivals

Edinburgh Festivals

On sale out now 

Frequency one shot  

Price £3.99

Distributor Seymour

Display with The Wire, Q, Kerrang!

Edinburgh Festivals Magazine is the only guide to the biggest arts festival in the world.

This special edition includes interviews with comedians Seann Walsh, Nish Kumar, Paul Merton and Stephen Fry, as well as a guide to all the festivals in Edinburgh including comedy, theatre, dance, cabaret and art.

Racquet

On sale out now

Frequency quarterly 

Price £14

Distributor Racquet Publishing


Specialist choice

Jeremy Leslie,

magCulture, London

Who buys it?

Tennis fans, mainly, but ‘Wimbledon fever’ means there’s a bigger market at this time of the year.   

How do you display it?

It’s currently the feature in our window, and we have the publisher speaking about the 10th issue this week.


My week in magazines

Glastonbury, co-op and the new print era

Reflecting on This Week In Magazines for the first time has shown me just what a wide and complex area it is. From browsing analysis of 19th-century weaponry to unpacking a free pot of slime, I have witnessed first-hand that the opportunities for retailers looking to find a niche are nearly endless.

My week started with a slow bus journey back from Glastonbury. Incidentally, this was the first year the festival had included an on-site supermarket; the decision to bring Co-op in was made when the supermarket chain promised to build a store in the nearby village of Pilton for residents to use all year round.

As the new newspaper and magazines reporter, my attention was, of course, grabbed by the lack of papers and magazines on offer at the festival. 

The Guardian was the only print title available and, with phone-charging opportunities at a premium, and many leaving their smartphones and laptops at home, the weekend was almost certainly a good one for the Guardian’s sales. 

The only other form of print media available on the grounds was the Glastonbury Free Press, although with just two copies a year, I don’t think you will be seeing it stocked on many magazine fixtures.

Beyond Worthy Farm, the environment is rather more fierce. With margins being squeezed once again thanks to Reach’s Sunday Mail, and magazines vying for reduced shelf space, maintaining variety and freshening your range is more important than ever. 

I’m excited about the challenge I’ll face over the coming weeks and months of helping make this process a little easier.