The Sun newspaper has teamed up with Merlin Entertainments to bring customers The Sun Superdays promotion, which gives readers great ways to entertain the family for free in 2014.

The first of these offers is the chance to get two free adult tickets to Alton Towers Resort, worth £96. All customers need to do is collect their tokens from inside the paper.

News UK field partner manager Tony Parker said: “Last year’s promotion brought an uplift of more than 900,000 copies, so retailers should make sure they promote this great offer so their customers don’t miss the chance  to meet their Nemesis, go loopy on The Smiler or meet Iggle Piggle at Britain’s greatest escape.”

Meanwhile, for each day of this year’s Cheltenham Festival The Sun is giving its customers a free bet and a daily 12-page edition of racing pull-out Favourite