Newspaper coverage of last Saturday's Royal Wedding between Prince Harry and Meghan Markle generated an extra £1.2 million in retail sales, according to estimates from the Daily Mail.
The wedding, held at Windsor Castle, saw an uplift in sales of more than 650,000 additional Sunday newspapers copies, marking a 15-20% uplift in week-on-week sales across the newspaper industry.
The Daily Mail sold nearly 200,000 extra copies for an additional value of £350,000, attributed by a Mail spokesperson to “unrivalled reports and pictures” and a “47-pages souvenir coverage” of the ceremony.
Meanwhile, Reach plc’s (former Trinity Mirror) newspaper sales director John Howard told RN: “We had a great day; the Sunday Mirror was up by over 10% week-on-week, while the Sunday People and Sunday Mail also showed significant sales growth.”
Speaking to RN, Ilesh Patel, from Camden News, London, said: “We sold out of nearly every national newspaper, with a lot of tourists buying multiple copies.”
Mr. Patel called the weekend a “double barrel” weekend, with both the Royal Wedding and the FA Cup making the headlines and driving sales.