Discount clothes retailer Primark will dip its toe in magazine retailing after signing an agreement with Egmont to sell teen title We Love Pop.

It follows other non-traditional news outlets including Marks & Spencer and Wilkinson in moving into magazines.

The magazine will initially go into 57 stores from this month to coincide with the launch of a limited edition range of t-shirts featuring the likes of  The Wanted, The Saturdays and Little Mix.

Primark stores will stock copies with an exclusive £2 price point from issue 24, below the usual £2.99 across the rest of the newstrade.

Siobhan Galvin, publisher of We Love Pop, said: “Many of the artists in our magazine appeal to Primark’s demographic so they are a perfect partner for the brand and magazine.”