A new daily newspaper called 24, for the north of England and south west Scotland is being launched by CN Group this month.
The publisher of the North West Evening Mail and The Cumberland News will launch 24 on Monday 20 June, with a cover price of 40p.
Miller Hogg, chief executive of CN Group told RN: “The paper will be a straightforward national daily with a northern twist, with 95% of news coming from the Press Association, and the rest regional. It’s a 20 minute read with no opinion, just news, which is similar to the tone of the Metro.”
Free sampling copies will be given out in public areas for the first two weeks – approximately 100,000 per week.
Mr Hogg said the free sampling will be scheduled to avoid damaging retailers’ sales.
“It’s important to encourage independents to get behind this product because they have the opportunity to grow it through home news delivery, display and talking to customers”
“I’ve been a retailer and circulation director for most of my career so I understand it’s really important to get the trade on board. Most of the free activity will take place in the afternoons with no day in the same area, so it doesn’t damage the morning sales peak,” he added.
The target circulation will be between 5,000 and 10,000 copies a day, which is based on the success rate of nationals in the area, according to Mr Hogg.
The total number of retailers receiving copies will be approximately 1,250, with an initial print run of 15,000.
“We control about 11% of the daily market through our two regional titles, and with this launch we are not trying to transfer existing buyers, but attract new customers into the market,” he said.
Margin is set at 25% per copy, however NFRN members will be offered preferential terms for engaging with the product for a promotional period of 13 weeks.
Mr Hogg said: “It’s important to encourage independents to get behind this product because they have the opportunity to grow it through home news delivery, display and talking to customers.”