Marketforce has predicted the magazine market will return to revenue growth towards the end of 2017 for the first time in 10 years.
Research carried out by Marketforce showed that the long-term decline in magazine retail sales value – excluding partworks and collectables – started to improve at the start of 2014, going from -7% year on year to -5% last year.
Marketforce forecast value sales this year will climb further with -3%, and finally going positive to 1% at the beginning of 2018. Volume sales also showed a slow in decline year on year, going from -10% in 2014 to -9% last year.
By 2018 the distributor fore-casts this figure will improve to -5%.
A spokesman for Marketforce said: “There are a number of factors that have led to improvements in market performance, and we have based a forecast of future performance on these factors continuing.
“These factors include growing consumer confidence and disposable income, as well as the strong performance of certain market sectors including children’s, news & current affairs, slimming, health and beauty and craft.”