Magazine launches rose by a quarter in 2016, with 195 more titles than the previous year, new data has shown.
New figures from Frontline collected by the Professional Publishers Association (PPA) show there were 990 launches last year, representing a five-year high for the sector, and a year-on-year increase of 24.5%.
The launches include 361 regular-frequency titles, 50 partworks and 579 one shots or annuals.
Susan Stone, Seymour group account controller, said: “The most launches have come from the women’s interest sector rather than the children’s, leisure and puzzles sectors, but when you look at them as a whole, they have all been fairly niche and small launches.
“There are only 29 titles with a supply of 20,000 copies or above, so while there may be a higher level of confidence in publishers to launch products, they are launching on a smaller scale.”
The PPA said there is a “strong correlation” between the number of launches and publisher confidence, but distributors told RN launches in 2016 were dominated by specialist titles as well as one shots, and do not necessarily indicate a rise in overall confidence.