Crafting continues to soar in popularity and is subsequently one of the top performing sectors across the magazine industry.
The Craft and Hobby Association claims 14.2 million British women now regularly indulge in a craft hobby and this is well reflected on the newsstand.
The sector has racked up more than £25m in retail sales in the past year, bucking the downward trend felt elsewhere in the industry.
Revenue is up 27.5% since 2009 – a figure unmatched anywhere else on the newsstand – and publishers have shown their confidence by pushing up cover prices and investing heavily across the sector.
Crafting shows, including The Great British Sewing Bee, which will return for a third series next year, no doubt help the sector to keep pace.
Craft magazine sales are strongest in September, with many crafters keen to start early on their Christmas gift preparation.
Of course, knitting and quilting titles also tend to pick up as the colder weather sets in.
Retailers are advised to make the most of the lead up to the holiday season by focusing on craft, with full facing display positions and additional displays around the store.
Key titles Knitting & Crochet – Let’s Knit, Let’s Get Crafting, Simply Knitting, Knit Today, Knit Now General Craft – Crafts Beautiful, Mollie Makes, Simply Homemade, Homemaker, CraftSeller Paper Craft – Simply Cards & Papercraft, Papercraft Essentials, Cardmaking & Papercraft, Papercrafter Sewing & Quilting – Sew, Love Sewing, Love Patchwork & Quilting, Quilt Now Needlecraft – World of Cross Stitch, Cross Stitcher, Cross Stitch Crazy Beading & Jewellery – Making Jewellery, Make Jewellery