Financial Times leads ABC growth while tabloids continue to decline
The Financial Times (FT) was among the top performers in the June ABCs, as one of two titles to grow month- on-month circulation.
The FT increased sales by 3.2% Monday to Friday compared with May, and its Saturday year-on-year sales fell by just 4.7%, down from 5.9% in last month’s results.
The red-tops suffered again, but the Sunday Times had the worst decline, with sales falling by 3% month on month.
Monday-to-Friday sales at the Mirror, Sun and Star fell by 1.7%, 1.7% and 1.4%, respectively, month on month, and Saturday month-on-month sales dropped by 1.9%, 1.8% and 1.6%, respectively.
Overall, every title experienced a smaller month-on-month decline in circulation than in May, with the Express in particular benefitting from smaller declines in sales after previous significant falls.
The Guardian also performed well, with the Guardian (Monday to Friday) and Observer recording month-on-month sales increases of 0.8% and 0.7%, respectively.
The FT’s Monday-to-Friday results represented its second consecutive month-on-month sales rise, and circulation director Natalie Murphy told betterRetailing she was encouraged.
“We have had a strong month with the turmoil in UK politics,” she added.
Owner of Albany News Mark Dudden told betterRetailing Brexit coverage in the FT was helping to drive his sales. “A lot of people reading it now wouldn’t have before Brexit,” he said.
The Mail saw its month-on-month sales fall at a slower rate, while the Mail on Sunday recorded its highest-ever market share at 23%.
The Daily Mail also increased its market share by 0.6% to 24.4%. The Sun remains the most popular weekday newspaper.
News UK and the Daily Mail Group failed to provide a comment by the time betterRetailing went to print.
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