New Ribena Raspberry & Rhubarb available now
Raspberry & Rhubarb comes in £1.50 price-marked packs
Lucozade Ribena Suntory (LRS) is adding a Raspberry & Rhubarb flavour to its Ribena squash range, available in 600ml bottles.
Ribena Raspberry & Rhubarb comes in a £1.50 price-marked pack in cases of six.
Meanwhile, the supplier is also launching new lower-priced £1.50 price-marked pack for its original Ribena Blackcurrant 600ml, which also comes in cases of six.
The supplier said squash sales in convenience stores are nearly double what they were this time last year, with raspberry flavours growing at 10%, being 61% incremental to the soft drinks category, helping to attract new shoppers.
Charlotte Flook, head of brand for Ribena at LRS, said: “Squash has been a real hit within independent retail this year as consumers look for tasty ways to stay hydrated at home.
“With 74% of total soft drink sales coming from price-marked packs, we know how important it is to a competitively priced squash range for independent retailers and their customers.”
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