The sun shines on new Lipton Iced Tea ad
Britvic is launching a new £3m campaign, ‘Sunshine makes it taste better’, for its ice tea brand, Lipton.
It includes a new TV advert, supported by outdoor, digital, social, sampling and in-store activity. The flavours available in the Lipton core range include Peach, Lemon, Mango and Raspberry.
Ice tea is the fastest growing sub-category in soft drinks at 37%, with Lipton Ice Tea the number one brand in the category.
Rachel Phillips, outdoor commercial director at Britvic, said: “82% of value in soft drinks comes through under 500ml formats, making this a key part of the range to get right, so we advise retailers to stock ice tea in chillers close to till points to drive impulse purchases.
“With 5 million ice tea shoppers in the UK and penetration at 10%, it’s a strong category to be a part of right now and we’re confident this will only continue.”
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