nature valley go wild

General Mills has announced a new on-pack promotion for its Nature Valley Crunchy snack bar range that will run from July 1 to August 19.

Customers will have the chance to win tickets to the ‘Nature Valley Gone Wild Festival with Bear Grylls’ from 26th to 29th August. The festival will comply with covid regulations and will have performers for all ages to enjoy.

Other prizes include VIF (Very important family) family weekend tickets as well as various pieces of branded merchandise.

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The on-pack promotion is part of the brand’s 2 million investment into its ‘Get Out More’ campaign, encouraging families to go out more post-pandemic. The promotion will be backed by TV, Video on Demand, digital and audio advertising, a social media, influencer campaign, and in-store shopper activation.

Marketing manager for snacking at General Mills, Roisin Witort said: “After more than a year of mainly being cooped up indoors, we’re thrilled to give families the chance to win tickets to one of the most exciting events of the year through our on-pack promotion.

“With a host of acts set to perform and exhilarating activities to take part in, it promises to be a great weekend for all!”

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