Napolina launches premium Selezione Speciale range
Brand saw 24% value growth in 2020 with £30m sales increase
Italian cooking brand Napolina is launching a new Selezione Speciale range, which includes canned tomatoes and pasta sauces.
All of the products are made and sourced in Italy, with each product’s specific regional origin highlighted on-pack.
The first product in the range is Selezione Speciale Tomatoes, a range of premium tomatoes including Datterini Tomatoes and Cherry Tomatoes.
This will be followed by Selezione Speciale Sauces, a range of 290g cooking sauces, inspired by five different regions of Italy: Puglian Cherry Tomato and Basil, Calabrian Nduja and Tomato, Sardinian Pecorino Romano Cheese, Tuscan Chianti Ragu and Ligurian Peperonata and Artichoke.
The new range comes as Napolina has retained its number-one Italian Cooking brand spot, seeing 24% value growth in 2020 with an additional £30m in sales from taking on two million new shoppers.
Neil Brownbill, commercial director for Napolina, said: “Inspired by the way Italians cook and eat, we hope that our Selezione Speciale range will help people to recreate authentic Italian cuisine at home.”
Napolina also intends to extend the range into the pasta and oils categories.
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