Mondelez is launching a collaboration between Oreo and the upcoming superhero film, The Batman.
The collaboration features a limited-edition Batman-embossed Oreo biscuit, as well as on-pack promotions.
Shoppers can scan QR codes on participating packs for the chance to win instant cinema tickets daily, as well as a VIP trip to Gotham City at Warner Bros. World in Abu Dhabi.
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These promotional packs will be available from mid-January onwards, ahead of the film’s release on 4 March. Mondelez will be supporting the collaboration with social, digital, PR, out-of-home and in-store marketing support.
The limited-edition packs with embossed biscuits will be available across Oreo 154g Original (price-marked and non-price-marked), Oreo Twin Pack and Oreo 66g pack formats.
Rafael Espesani, Senior Brand Manager for Oreo at Mondelez, said: “‘The Batman’ is one of 2022’s most highly anticipated releases, and so we wanted to create something really exciting for Oreo lovers and Batman fans across the UK, combining the two global icons of popular culture and generate excitement in store. This promotion sees the ultimate crossover, bringing the Gotham skyline to the biscuit fixture and driving incremental sales for retailers, while offering a playful twist to the film.”
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