With just under a year to go until the Tokyo 2020 Olympic Games, McVitie’s has launched the first of its in-store activations as part of its Team GB sponsorship.

The first of many competitions includes giving shoppers the chance to win prizes such as a once-in-a-lifetime trip to Tokyo. Shoppers will be able to enter the competitions online, by text or via store loyalty cards.

Pladis kicks off ‘Sweeter Together’ campaign for McVitie’s

The brand will also be rolling out on-pack messaging in the New Year in support of the partnership.

Sam Mitchell, general manager of McVitie’s at Pladis, said: “As we look ahead to the 2020 Olympic Games, we’ll be working alongside retailers to show our support for Team GB. It all kicks off with this series of competitions which are sure to get the British public in the mood to cheer on the nation’s most loved sports team next year in Tokyo.”

How independent retailers can grow their cake and biscuit profits