Maynards Bassetts jumps on 30% less sugar bandwagon
Mondelez has introduced a 30% less sugar version of Wine Gums, with approximately 19g less sugar per 100g.
The less-sugar confectionery market was worth £8.7m in 2018, and is growing 56% year-on-year. Furthermore, over a third of consumers are actively cutting down their sugar consumption, making reducing sugar one of the biggest priorities for shoppers.
Anna Ulrich, brand manager for Joyful Candy at Mondelez, said: “Wine Gums are such a popular sweet with consumers already, so our new less-sugar launch is set to shake up sales for retailers even further. We know shoppers are going to love the new variant – our consumer testing showed an impressive 84% purchase intent.”
Point of sale materials will be available to retailers.
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member