Mars unveils Twix Milk Drink
Mars Chocolate Drinks & Treats is expanding its milk drinks range with new price-marked Twix Milk Drink (350ml), which can be stored chilled and ambient.
Flavoured milk continues to deliver strong sales, with the category growing at 13.4% and worth £374m.
Within this, chocolate-flavoured milk remains the most popular segment, growing by 11.6% year on year, and worth £103m, giving it a 27% market share.
Within convenience, the category is outperforming the market as a whole, growing at 16%, worth £155m.
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