Magners Irish Cider has launched its first TV advert in four years with the When Time Bears Fruit campaign.

The campaign, which launched on TV on 12 July, will be support by a six-figure advertising spend across TV, VOD, digital and social media, with advertising spots around hit TV shows Love Island and Gogglebox.

Heineken launches sustainable Inch’s apple cider brand

It focuses on the role of time in crafting the cider and the reward of time well spent enjoying it.

Magners has also launched a When Time Bears Fruit on-pack promotion, giving customers chances to win luxury staycations and home improvement prizes. It is available across Magners Original 10x440ml can packs, 8x500ml bottle packs, and single pint bottle in the off trade.

Brothers Cider launches Toffee Apple Alcohol Free

Godelieve Crawford, Magners senior brand manager, said: “After four years, it’s exciting to see us back on TV with a bang and a strategic channel plan that will help to fuel our ambition of growing Magners market share within new and existing target markets.”

Read more Alcohol news here