Lucozade Sport has launched new limited-edition bottles as part of its partnership with the England Lionesses ahead of the team’s big summer of football.
The new designs are part of Lucozade Sport’s £2m campaign as the official sports drinks and hydration partner of the England Women’s football team, which includes TV, digital, social, outdoor and in-store activity.
The bottles will be rolled out across the brand’s Orange and Raspberry 500ml and four-pack formats, featuring England players Steph Houghton and Nikita Parris, coinciding with the FIFA Women’s World Cup 2019.
Claire Keaveny, head of marketing for Lucozade Sport at Lucozade Ribena Suntory, said: “We know what a large sales driver this will be for retailers – last year’s summer of football boosted Lucozade Sport sales by 32% – so retailers should stock up on the special-edition Orange & Raspberry packs ahead of the tournament to make the most of this opportunity.”
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