KP Snacks has announced the launch of KP Aromatic Thai Chilli Coated Peanuts to capitalise on the growth of the coated and flavoured nuts category.

Launching on 1 March, the new product will be available in £1 55g PMP bags. It features a crispy outer shell, with a peanut inside.

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Upon launch, Aromatic Thai Chilli Coated Peanuts will be part of a month-long ‘2 for £1.50’ promotion that KP is running across its entire £1 PMP nuts range.

KP has launched the product for younger consumers, and drive sales through impulse and convenience.

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Jennifer Blanco Barcia, Marketing Manager at KP Snacks, said: “KP Nuts is a trusted and established brand and this new product celebrates the great taste credentials that the brand is already known for, while meeting the texture needs that exist within the impulse channel today. We are excited to be expanding our coated nuts offer and in turn, increase opportunities for KP Nuts consumption.”

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