Japanese Green Tea KitKat is coming to the UK

Matcha is a traditional drink made from powdered green tea that has been enjoyed for centuries in Japan, often as part of an elaborate tea ceremony.

Originally launched across Europe earlier this year, the bar will be now be available exclusively in Tesco, and in One Stop and Booker Retail Partners from this week.

Jemma Handley, senior brand manager for KitKat, said: “The new launch follows on from the introduction of KitKat Ruby last year, to meet the growing demands of consumers who enjoy experimenting with new trends.”