McVitie’s Jaffa Cakes Pineapple Cake Bars launch
Taking an exotic twist on the original flavour, Pladis has launched McVitie’s Jaffa Cakes Pineapple Cake Bars.
The bars are available with an RRP of £1 and each pack includes five individually wrapped bars.
Each bar contains 97 calories, in line with Public Health England’s new 100-calorie snacking guidelines.
David Carey, senior brand manager for McVitie’s Cake at Pladis, said: “The McVitie’s Jaffa Cake Bars range has become one of the fastest-growing products in the category over the past few years, helping to make McVitie’s the number-one brand in the category.”
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