Imperial Tobacco has launched limited-edition Gold Leaf Carnival Edition papers with an improved click and close pouch feature.
Launching in July, the new papers will be available in 30g pouches at an RRP of £12.80 until the end of September.
They will also launch in a series of four carnival-themed designs that will rotate throughout the launch period. The trade outer for the papers will also promote the enhanced click and close packaging, which will also be available for Gold Leaf 50g pouches.
Chris Street, UK market manager at Imperial Tobacco, said: “At Imperial, we like to originate, and these two new innovations will give adult smokers more reasons to stock up on Gold Leaf. Limited-edition papers are often considered collectables by roll-your-own customers, so we’d recommend retailers stock up now while they can, to take advantage of the additional sales generated by these carnival-themed designs.”