Imperial Tobacco has extended its Embassy range with a Signature variety, comprising gold and silver options.
According to the supplier, the new Embassy Signature range offers “all the features associated with premium cigarettes without the premium price tag”.
The range comes in Gold and Silver vareties, both available to buy with an RRP of £9.30 for a pack of 20. Embassy Signature Gold is also available in packs of 100 at an RRP of £46.50.
The range features a blend of Virginia tobaccos wrapped in premium paper. Embassy Signature Silver also benefits from the addition of reduced smoke smell paper, designed to reduce the linger of smoke smell on clothes or fingers.
Chris Street, market manager UK at Imperial Tobacco, said: “Through our new range, we have created a modern tobacco blend using finest materials to give the best smoking experiences for consumers looking for quality but at a decent price point.”
The Embassy brand has grown over the past 12 months, with the value-for-money sub-category worth almost 60% of the total FMC market.