Unilever is giving away £1,000 to retailers to invest in their stores to celebrate the launch of its revamped Partners for Growth category management website.
Store owners using the site will now be able to take advantage of new features, including an option to get tailored advice on ranging based on their shoppers’ affluence.
Updates on new ‘shopper missions’, along with additional downloadable business and marketing tools, will also be available. The changes have been influenced by feedback from more than 1,400 retailers, and will be gradually introduced to all nine of the product categories Unilever currently covers, starting with laundry.
These new elements emphasise Unilever’s continued investment in and commitment to Partners for Growth and the convenience sector as a whole
In addition, Unilever has launched a competition encouraging independents to take a ‘shelfie’ – a picture of themselves in front of a shelf laid out to Partners for Growth guidelines – and post them online. The winning entry will receive £1,000 to help improve their business.
John Macfarlane, convenience director at Unilever, said: “Partners for Growth is already the longest-standing category management advice programme and that’s because it’s free, independent and fair. But, more than that, retailers trust it because it works.
“These new elements emphasise Unilever’s continued investment in and commitment to Partners for Growth and the convenience sector as a whole and they will prove invaluable tools for smaller retailers, helping them to maximise profits and grow their businesses.”