Today’s Group has added multi-purpose cloths, scouring pads and sponge cloths to its Today’s Essentials range.

The three new lines are price-marked at £1. The multi-purpose cloths are available in packs of eight, the pads in packs of five, and the sponge cloths in packs of three. Each case contains 10 packs.

David Warren, household trading controller at Today’s, said: “Cleaning products are a vital footfall driver for independent retailers. A strong own-label offer should be merchandised with a branded core range to highlight the price difference.”