Best-one will launch a new food to go-focused store format, its bosses have revealed, after shoppers ranked the symbol the UK’s third best convenience store.
In an exclusive interview, Bestway managing director Martin Race and group director of symbol at Bestway Wholesale James Hall told RN the new trial store will be in Clapham.
“We’re working on the basis if you keep people in-store they’re going to spend 40% more,” said Mr Hall. “It’s basically our convenience format store but we’re putting in more food to go and seating so consumers stay in-store for longer.”
He added the group is also in the process of adding food to go sections in around 30 existing stores, and is focused on delivering a higher standard.
“Are we looking for more numbers? Not necessarily. Are we looking for better retailers? Yes,” said Mr Hall.
The news comes a week after Best-one was ranked third-best UK convenience store in a Which? consumer satisfaction survey, after M&S Simply Food and Little Waitrose.
Mr Hall said the result is an indication the company is being recognised for the work it is doing to develop its convenience offer.
“Whether that’s chilled, food to go or best-selling core products, it’s great. The response shows consumers are starting to notice what we’re doing.”
Customers ranked Premier joint fourth with Sainsbury’s Local, while Nisa and Spar ranked lowest respectively.
Nisa retailer Paul Cheema said: “It’s quite alarming. Ours is a good-looking store and I would expect it to have scored high on an individual basis so it’s shocking that Nisa overall has been ranked near the bottom.”
Meanwhile, Mr Race told RN the company is also developing its website and app which will lead it “further away from the competition”. Mr Hall said: “One of the developments we are looking at is a consumer-facing website.”
The new features are set to be launched in the summer.