Unilever has launched new Tresemmé Colour Shineplex, a range of shampoos, conditioners, masks and serums designed for coloured hair.

The shampoo and conditioner are available in a 400ml bottle with an RRP of £4.99, with the shine lock serum available in a 50ml format with an RRP of £6.10.

Formulated with camellia oil, the new range taps into the shopper trend for gentler and milder hair care that is sulphate-free.

The launch will be supported with an £8m marketing investment and TV advert to drive awareness of the launch.

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