Lynx is attracting strong sales for retailers by launching a new premium range, Lynx Black.

Lynx Black is supported by a £9m marketing spend that includes TV and out-of-home advertising and digital and PR activity.

Mark Aschmann, brand manager for Lynx at Unilever, said customers are increasingly looking for premium, refined fragrances and Lynx Black taps into this trend.

“We expect the new variant to be incredibly popular with our loyal customers as well as attracting new users,” he added.