PepsiCo has updated its Walkers Hero 25 range, its collection of bestselling crisps and snacks lines in the convenience channel.
This now includes a greater focus on £1 price-marked packs (PMP) among singles and multipacks, set to help retailers grow their savoury snack sales by up to 46% more per week.
Guy Harvey, impulse category director at PepsiCo, said 2020 saw a number of major changes to how people shop in the impulse channel, many of which still remain relevant today, including a focus on buying £1 PMPs of larger bags and multipacks.
“It was therefore a no-brainer to evolve our recommended range of core bestsellers. We wanted to ensure retailers are maximising crisp and snacks sales by encouraging them to stock the formats and flavours that shoppers demand the most,” he added.
Meanwhile, the supplier also launched an additional element to their recommended ranging strategy for medium and larger stores called the Drive 25 range.
This targeted range offers greater choice to shoppers, focusing on a prioritised list of 25 products. These lines offer retailers the ability to tailor their range needs either by new lines, or by additional packs in the best performing segments, like £1 PMPs.
“Shoppers are demanding a greater range of products from their convenience stores, something we’ve seen over the past year with 54% of shoppers now using a convenience store every week,” Harvey explained.
The Hero 25 and Drive 25 ranges include bestsellers that make up 35% of crisp and snacks sales in symbols and independents and will roll out from today. Walkers will also be offering a number of rewards through the Shopt app, focused on the ranges.
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