Independent retailers can now stock Wat Kitchen a quick meals range, following a successful trial in 53 Premier stores.
The range contains four flavours: Chicken in Teriyaki Sauce with Noodles, Sweet & Sour Chicken with Rice, Chicken Tikka with Rice and Chicken in Chilli and Thai Basic Sauce with Noodles.
80% of Premier trial stores would stock Wat Kitchen if it was listed in Booker
It is available from wholesaler Epicurium.
Wat Kitchen is being promoted through social media activity and magazine advertising.
Ram Abi of Jas Convenience Store (Premier) in Branksome, Dorset said he sold out of his initial order in two weeks.
“I’m selling two flavours at £1.49 and they’ve gone down really well. Students particularly love it because it’s so convenient,” he told Retail Express.
The brand sold 1.5million boxes since it launched in 2014 and has grown by 40% in the past year