Shreddies is set to dazzle the nation by partnering with the ITV’s program to give away Britain’s Got Talent tickets from March until May.

Backed by a £2m marketing spend, the partnership will include an on-pack promotion giving away Britain’s Got Talent tickets to the live shows and digital activity.

There will also be exclusive digital content that will see the Shreddies Knitting Nanas, who feature in the brand’s adverts, go behind the scenes of the popular talent show.