As part of Retail Express’s Create Your Own Summer campaign, we teamed up with Nestlé Cereal Partners to give one lucky retailer the chance to boost breakfast sales by having Shreddies Knitting Nana visit their store.

The winning retailer was Mukesh Patel of Capel News and Mini Market, Surrey. Nana greeted every customer who walked through the door with some of her catchphrases and a hug and handed out more than 50 Shreddies samples to customers as they left.

If you’re looking to boost your breakfast sales, visit our guide to cereals category management.