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Retail Express looks at 10 product launches and campaigns that you might have missed over the past fortnight.
Encona is partnering with Heart London radio station to give drive-time show listeners the chance to win five luxury dining experiences
A new Pearls range from Bold 2in1 comes in four scents – Lavender & Camomile, Peony & Cherry Blossom, White Lily & Lotus Flower and Hibiscus & Lime Blossom in packs of 12, 18, 29 and 38 washes.
Cravendale is back on TV as part of its ‘milk drinker’s milk’ campaign.
To coincide with the launch, Cravendale is also introducing an on-pack promotion across its entire range, giving away 1,000 Cravendale glasses to customers every day.
GSK has launched a £2.5m marketing campaign for its Piriton Allergy Tablets and Syrup and Piriteze products. The campaign includes TV, video on demand, radio advertising and digital activity.
Salad brand Florette is returning to TV this month with a six-week TV campaign. The £6m campaign also includes digital and social media activity.
Ocean Spray has launched its Cranberry Classic 330ml bottle into the impulse and convenience sector.
The bottles are available in eight-packs and aim to give consumers a convenient format to drink on the go.
Hancocks has launched a range of confectionery products for ice cream retailers. Kingsway Chocolate Sticks and Mini Chocolate Curls 1kg boxes are available in all depots.
AG Barr is encouraging retailers to stock up on promotional packs of Rubicon and Sun Exotic ahead of Ramadan.
Sun Exotic’s Pineapple & Coconut, Tropical and Citrus Twist flavours are available in £1 price-marked packs for the first time, while Rubicon’s Mango, Guava, Pomegranate and Watermelon flavours are available in 1l £1.29/two-for-£2 PMPs.
Bobby’s has expanded its cake bar range with the addition of a Fruit Flapjack, price-marked at 69p.
R.M. Curtis has launched a Snacking Essentials shot pack range. It comes in Pomegranate Promise, Fruit & Nut Fusion, Choccy Orange Cheer and Sinless Seeds flavours.
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