Pot Noodle is cooking up sales by launching a Sausage & Casserole variant.

The launch is supported by a £3m marketing campaign, which includes TV advertising and digital and out-of-home activity.

Pot Noodle Sausage & Casserole is available in cases of 12, RRP £1.09.

Monique Rossi, Pot Noodle marketing manager at Unilever, said celebrity chefs have driven consumer appetite for nostalgic foods.

“We’re appealing to both male and female consumers who are looking for a satisfying, simple snack,” she added.