Conviviality Retail is offering new retailers signing up to its Bargain Booze franchise a free 24-hour refit as part of a major recruitment drive.

The scheme will see the first 100 sign-ups to the franchise receiving an overnight store refit complete with updated fascias, internal branding and new tills, as well as no franchise fees for a year.

Conviviality, which also owns Wine Rack and BB’s Warehouse, said the incentive will be used to ‘inject pace and urgency’ into growing its store numbers.

It follows the company’s latest full-year results, which revealed it had grown its retail estate by 29 stores to 624 in the 52 weeks to 26 April. It added that 35 new franchisees had joined the group
during the same period.

Conviviality will promote its refit offer with a direct mail campaign targeted at independent retailers, which will run for eight weeks.

The company said the activity will also highlight the benefits of joining Bargain Booze, such as being able to choose from more than 4,000 grocery and fresh food lines and product prices that are on average 12% lower than the supermarkets.

In addition, Conviviality is investing in ads on London radio station Sunrise Radio and will also update its own franchisee recruitment page.

Interested in taking up Conviviality’s offer? Fill out this form today to register your interest.