Nisa is launching an Asian foods promotion to help retailers drive world food category sales.

The symbol group will provide retailers with PoS kits to promote the offer with, such as Blue Dragon noodles and soy sauce, as well as Uncle Ben’s sauce jars, which will be promoted at £1.

Customers will be encouraged to buy these lines with Heritage chicken breast fillets, at 500g for £4.

The products are available for retailers to order in now and will be available to shoppers at the end of the month from 30 July until 19 August.