Nestlé Cereals has launched a convenience store dedicated website to help retailers improve their in-store displays and sales performance.

The website offers retailers neutral category advice as well as tips. Retailers can also get their hands on free category management advice and visits and free PoS equipment. Planograms for a range of fixture sizes are also available.

£10.46 – value of the average food basket in convenience stores when it contains a breakfast cereal.

The website is supported by a Twitter account (@Cereal_Success), where retailers can reach out for advice when they need.

Georgia Brown, trade marketing manager for Cereal Partners, said: “We appreciate the importance of the cereal category and the contribution all brands make to retailers’ offering.”

Retailers who sign up to the website’s email communications before July 20 will receive a free PoS starter kit and be entered into a draw to win an iPad Air.