Landmark Wholesale is kicking off its new year plans by cutting the price of more than 100 products at its depots to £1.

The £1 Attack promotion will run from 25 January to 13 February, and will see branded goods including Coke Zero, Evian and Monster Energy priced at £1 for a single product or multi-buy deal.

Landmark said the activity will form part of many own-brand and category promotions planned for this year, and will look to build on its All You Need promotions that ran last year.

Phil Marx, marketing controller at Landmark, said: “We know the pressure faced by independent retailers and we want to help them fight back with great deals against the discounters and supermarkets.

“This is our biggest ever £1 promotion and we’re giving retailers a brilliant start to the year by offering so many fantastic products at such great prices.”

Landmark will support £1 Attack by providing PoS and stock advice to retailers at member depots during the campaign, while participating Lifestyle Express retailers will also be able to claim £30 under the group’s Cash Back scheme.