A football-themed promotion, new back to school offers and impulse-focused PoS kits have all been unveiled by Kellogg’s in a raft of activity to boost sales of its cereal and snack lines.

The manufacturer is appealing to eager football fans ahead of the World Cup with an on pack promotion on Pringles, which will give away limited edition Umbro football shirts.

The offer will run on £1.79 pricemarked packs of Pringles four core flavours, with shoppers needing to buy two cans and pay £3 postage and packaging to claim a shirt.

Kellogg’s is supporting the campaign with a £2m marketing spend, including TV ads on air until the end of June.

[pull_quote_right] We are finalising the details at the moment but we are already trialling the breakfast stations in 15 shops ranging from CTNs to symbol stores, and we are already getting a lot of positive feedback. [/pull_quote_right]

Meanwhile, the company has also unveiled a range of ‘breakfast stations’ designed to encourage consumers to pick up breakfast products while on-the-go.

These include a floor standing unit on wheels and a counter top unit both designed to house Kellogg’s cereal bars and its recently launched small cereal pots.

Nick Dawson, customer director of speciality channels at Kellogg’s, said retailers will need to meet certain criteria to take on one of the stands, which will available to order through the firm’s trade careline.

“We are finalising the details at the moment but we are already trialling the breakfast stations in 15 shops ranging from CTNs to symbol stores, and we are already getting a lot of positive feedback.”

In addition, Kellogg’s announced it will extend its 39p promotion on its cereal snacks until the end of the year, and has launched a promotion on Special K giving away free beach bags.

It has also announced its plans for a back to school campaign taking place between August and October, which will give away Coco Monkey-branded mugs.